Melinda Beckett-Hughes is the founder and owner of Ayuda. The name comes from the Spanish word for help. With a huge amount of experience in business, and in counselling and advising others, Melinda offers an integrated coaching and support service for both private individuals and organisations.
The Ayuda philosophy is to be genuinely helpful in supporting people and businesses through change and transition, which means taking a very personal approach to mentoring and coaching.
Melinda’s dynamic combination of corporate know-how, experienced entrepreneurship, personal mentoring and coaching makes Ayuda uniquely positioned to help individuals, SMEs and larger corporations.
Whether it’s mentoring for business development, coaching for leadership, or helping people break out of cycles in which they feel trapped, Melinda applies a tailored set of solutions for each task, based on an insightful analysis and understanding of the issues involved.
At the same time, she believes that professional guidance and support must always be friendly, approachable and down to earth.