testimonials & case studies
“I have known Melinda for at least 15 years. She has boundless energy, determination and focus. She also is great fun to be with. Her zest for life, her enthusiasm, her resourcefulness and her positive outlook all combine to make her a hugely effective and inspiring operator.
EW - CSR Director, M&S
It’s what I’ve dreamed of for the past five years Melinda - it’s a kind of life holiday! I can’t thank you enough for the help you gave me understanding what I wanted to do with myself. I think fondly of that session we had when you managed to get me to say what I would really like to happen. From that moment on it was easy and I haven’t had an iota of regret.
JM – IT Director FS company (who had complete life change)
As a business coach, her immense experience at the highest level of board guidance makes her incisive, honest and invaluable. She has the ability to swiftly and accurately pinpoint areas for development.
BE – MD UK training and coaching business
I would recommend that everyone meet Melinda. She rapidly helped me understand who I am and in a remarkably short time became a trusted confidante with whom I could share my hopes and fears. She worked with me to identify my skills and talents. Overall a great, friendly and trusting experience.
DG - MD Property Development company
Melinda and I are both corporate coaches with 25 plus years’ experience and I can with confidence endorse Melinda as an excellent coach. She is smart and holds herself to high professional standards. She is available and dedicated to her clients
Katrina Burrus, PhD, MCC - CEO, MKB Conseil & Coaching
I’ve known Melinda professionally for over 25 years now from the start up and establishment of Portland International. She has also undertaken business consultancy and executive coaching projects within our organisation over the years. Melinda is special – she understands business and she understands people and what makes them fly – she understands how life fits together. Her experience is wide and deep, coloured and textured by her own many talents. Her new business ‘Ayuda’ will no doubt provide a huge opportunity for her and her partners to contribute to planning and delivering change both for businesses and lifestyles. I wish her every success.
MG – IR Director Asda
I worked with Melinda whilst Head of Development at a large UK financial services business. Melinda was one of the only 2 executive coaches hired to provide coaching for the middle to senior executives. Each coaching intervention was unique, being tailored to the needs of the executive and their performance within the business. I found Melinda to be highly focused flexible and creative. Her personal and professional integrity is clear and unshakeable.
TN – Head of L&D, leading UK bank
Melinda has worked as an executive coach with the talented senior managers in Asda who would progress to director level. She achieved great results through her knowledge and understanding of the retail sector and the cultural challenges this gave, combined with an ability to build great rapport with the coaches. She is great fun to work with and always brings an innovative perspective to business problems
KP – HR Director, George/Asda
I worked with Melinda personally through a turbulent time of change in my business and personal life when I was shifting focus from the US to mainland Europe. I appreciated her calm, compassionate and intelligent observations, which helped me steer through the storm and get clarity on my future. So put me down as a huge fan!
RM, Consultant to the White House , Washington
Melinda is a five star professional with an eye for detail and a finely honed strategic approach to management, career development, change and lifestyle coaching. Melinda is an expert at discerning your USP and clearing away the clutter to make you and your business soar and plan for the future establishing high but realistic and achievable goals with inspirational clarity. I highly recommend Melinda.
CC – MD Art Company
Melinda is an incredible human being. We definitely recommend everyone to spend their time in the Ayuda House. Really really worth it. Like being at home, but better.
Francesco - Guest in residence